70: Hate Writing Social Media Captions & #allthethings?
"Do you struggle with writing social media captions? Do you find it difficult to come up with something to say on Instagram? Do you ever wonder "is this thing on?"
Let's talk about how templates and swipe copy can change the game for you. Social media doesn't have to be so hard!
We’ve taken the guesswork out social media for you with a collection of ad-lib style Instagram captions for wedding professionals."
Episode 70 features guest Serena Waller from a recent Clubhouse room. You'll find more like this on the social audio app Clubhouse in the Wedding Pros Club. Serena focuses on Social Media Management + Strategy for the Wedding & Creative Industries.
Serena Waller
Founder, Delegate & Elevate
The Essential Takeaways:
5:43 the reason that I really believe that Instagram has resonated so much specifically with couples is it gives them the opportunity to get to know you on a visual level first, because obviously, weddings are a very esthetic medium, you know, people don't come to weddings and just say, Oh, I'm just here for the food anymore. You know, they're coming for an experience, they're coming, because they want to feel something like they're looking for an emotion, they're looking for a feeling, they're looking for something beautifully created. And weddings are really all of those things for people. So when they come to Instagram, they get, they get to start to imagine their life with their partner in this space that you have created, or this experience that you're creating.
7:50 That's part of the problem is that because we have kind of disconnected a couple, we've disconnected from that experience and don't necessarily know how to share that experience. And then I think also, again, like people just feel like, Oh, I'm not a good writer or I'm not a writer, I don't know what to say, I don't know how to say it. Do people even care are they even reading because Instagram is such a scrolling medium, people automatically assume well, no one's reading my captions. But that's really not the case. They are reading them, they are connecting with them.
11:41 And then do you always want to have a call to action when you're doing this on your Instagram captions?
Thanks for listening!
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